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Tamil Nadu is one of the better markets for gems and jewellery. But the Covid-19 pandemic, and the consistent lockdown afflicted this industry abominably with sales coast as marriages were put on authority or adjourned as additionally accidental buying. From June 1, the lockdown was airy and jewellery shops reopened afterwards a gap of over two months. But sales were poor as bodies abhorred activity out. “We are now action on the bells and anniversary season,” said N Anantha Padmanaban, Chairman, All India Gem & Jewellery Domestic Council and MD, NAC Jewellers, in an interview. Excerpts.
How has been the awakening in jewellery sales in Tamil Nadu afterwards the lockdown relaxations were announced?
Jewellery acquirement is not a antecedence and comes last. So, it started boring at about 10 per cent of accustomed sales.
How is the anniversary arcade acceptable to be for the area ?
We are action on the bells division and the anniversary season. With the communicable slowing bottomward and with added alleviation we apprehend our sales to go up to 60-70 per cent of pre-Covid levels afore Diwali.
How has been the arcade acquaintance for barter column lockdown ?
Even admitting beneath barter shop, those that do are annoyed with the procedures that are actuality followed to ensure a safe arcade experience. Customer assurance is best important, from the time they access till they leave. We chase all the procedures laid bottomward by the government and we booty added precautions for their safety.
What are new measures that are different this year to accompany aback barter to the shops ?
Video calls accept been alien and barter go through the designs and the called ones are delivered home to finalise. It’s been accustomed by the aged who couldn’t appear out for shopping. Video calling additionally helps barter who appointment the boutique to appearance their selections to their parents and grandparents as they are not able to appear out because of communicable and age factor.