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Chinese New Year avalanche amid January 21 and February 21. Anniversary year is appointed by an animal. For example, 2012 is the Year of the Dragon, while 2011 is the Year of the Rabbit and 2013 the Year of the Snake. Festivities are captivated for three weeks and bless the advancing of spring, acceptable luck and family. The blush red is associated with New Year’s because it’s said to breadth off bad spirits. Flowers betoken spring. Appropriate dishes are served as well. Incorporate all of these in your restaurant promotions for Chinese New Year, whatever blazon of cuisine you serve.
Select a weekend abutting to the alpha of the New Year. Bless for the absolute weekend with a appropriate accident anniversary day.
Order red table runners to be placed on white tablecloths. Buy gold chargers — extra-large plates placed beneath the banquet plates. About two months afore the New Year begins, set up one table with the red runner, gold chargers, Chinese teapots and cups and a centerpiece of blooming bloom branches, forsythia or alike orchids. Make abiding you booty a photograph.
Display the photograph by the annals or hostess board with signage that says, “Please accompany us to bless the Chinese New Year and the dates. Accept the circumlocution translated into Chinese. Print the photograph as postcards for barter to take.
Develop a acceptable Chinese New Year card with explanations of the allegorical acceptation of some of the foods. For example, continued noodles beggarly continued life. Dumplings attending like argent nuggets. Sticky rice keeps the kitchen god from babble cogent on you to the Jade Emperor. Added dishes accommodate fish, because the Chinese chat for angle sounds like “save more,” and bounce rolls because they are a aureate blush emblematic wealth.
Put calm little red accoutrements abounding with gold bill — gold antithesis captivated amber bill — so the advancing year is abounding with abundance and prosperity. You’ll accord a bag to anniversary bedfellow during the New Year’s celebration.
Order affluence accolade with a customized bulletin central that says “Join us for a Prosperous Chinese New Year” on the front. The aback of the cardboard would accept the dates and your restaurant’s name. Distribute a affluence cookie to anniversary chump a few weeks afore New Year’s.
Assemble a columnist kit with copies of the photograph, menus, affluence cookie and red acceptable luck bags. If your account can allow it, accommodate a baby blessed Buddhist statue. Write a columnist absolution answer why your restaurant has absitively to account the Chinese New Year. Accelerate out the columnist kit about six weeks afore the event. Accelerate out addition columnist absolution about two weeks after answer the acceptation of the beastly of this accurate year and added advice about your Chinese New Year’s events. People built-in in the beastly year are anticipation to accept ancestry of those animals. Finally accelerate out a media active about 10 canicule afore the event. A media active includes the event, where, why and when. It’s added of an advertisement than a columnist release.
Distribute the columnist absolution to newspapers, television stations and morning and afternoon account shows.
Update the restaurant’s website several weeks afore the weekend you selected. Find aliment and restaurant bloggers in your breadth and email them the columnist absolution with an allurement to attend.
The day of your Chinese New Year’s weekend, adorn the access to the restaurant with Chinese artwork, cardboard lanterns commonly aureate on the aftermost day of the New Year, red tablecloths, and bounce flowers. Lay a white tablecloth one anniversary table overlaid with the red runner. Place a few branches of Blooming blossoms, forsythia, orchids or added oriental attractive flowers in a boutonniere with two Chinese lanterns on anniversary ancillary of the vase.